The distribution group will support Fesbal, a federation of 55 food banks from all over Spain, and has pledged to donate food products to the food banks that are fit for consumption, which will be distributed among institutions to ensure they reach those in need. It will also facilitate the so-called "Operation Kilo" food collections, which will take place at various El Corte Inglés, Hipercor, Supercor and Opencor centres.
This framework agreement has come about as a result of El Corte Inglés' wish to participate in measures aimed at mitigating the potential effects of marginalisation and hunger, and forms part of an ongoing collaboration with Food Banks from all over Spain, with whom a number of initiatives have been carried out at a local and regional level, as well as numerous specific measures that are carried out on an ongoing basis in El Corte Inglés Group establishments.
El Corte Inglés, the Fundación Realmadrid, and the Spanish Red Cross have signed a partnership agreement to launch the campaign "Solidaridad con la infancia" (Solidarity with Children), the aim of which is to distribute some 560,670 snacks to more than 5,000 children over a period of 110 days.
The campaign forms part of the Spanish Red Cross programme to promote educational success by providing children from the most disadvantaged families in fourteen autonomous communities with after-school snacks to alleviate problems associated with eating too little fruit, cereal and dairy products.
The initiative will begin on 22 April and will run until 14 June. It will then continue from 16 September to 2 December 2013, coinciding with the school year.
Around 21.8% of the Spanish population lives below the poverty line, and educational failure affects one in four students (25%) in Spain, often due to the socio-economic status of families.
Through this campaign, the Fundación Realmadrid, El Corte Inglés and Spanish Red Cross will join forces to help children at risk of social exclusion. The educational success programme seeks to improve academic performance and is aimed at boys and girls from poor families, aged between six and sixteen years of age.
El Corte Inglés has once again chosen faces from the Spanish film world to star in its new fashion campaign Ya es primavera [Spring is here]. On this occasion Blanca Suárez, Aitana Sánchez-Gijón and Goya Toledo have been tasked with welcoming in the spring in the Dehesa pasturelands of Extremadura.
The El Corte Inglés Group has managed to expand its existing customer base in the food, perfume, hygiene and beauty product area with a new pricing policy that was launched nine months ago and is set to remain in place.
This initiative, which helps reduce household budgets, has brought in an average of 2,000 new customers each day.
The company is constantly reviewing the prices of the 5,000 most popular consumer products to ensure customers always get the most competitive prices in its stores. This price list is checked on a weekly basis for all fresh products (fruit and vegetables, fish, seafood, cooked cold meats and meat) and once a fortnight for groceries, hygiene and beauty products and perfume. It is therefore a regular strategy which is set to continue, and which responds to the needs of families and helps them plan their family budget in the long term.
