Client Centered Training (ebook)

Client Centered Training (ebook)

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Now together with PTA Global, Dr Roy Sugarman presents a Special Edition of his highly acclaimed work on motivating positive performance and the coaching of emotion. Since the first two editions of his book, he has received overwhelmingly positive feedback from international trainers like PTA Global: the input from Rodney Corn and Bobby Cappuccio, two well-known luminaries in the field, has provided a platform on which thisSpecial Edition is based. The addition of a chapter by Rodney Corn of PTA Global, and a chapter by chapter commentary by Robert J ('Bobby’) Cappuccio has demonstrated how Dr Sugarman’s science-based philosophy is applied at the training coalface. Together with Bobby’s illuminating writing, and the explanation Rodney offers of the technology developed by PTA Global around Dr Sugarman’s work, this Special Edition rounds off years of experience in applying the principles of Client-Focussed training and coaching. The result is the proposition of an entirely new paradigm for coaches and personal trainers in which Dr Sugarman and PTA Global set out clear strategies, based in behavioral science, for trainers to forge warmer and more effective relationships with their clients. In this paradigm, coaches and trainers can help clients find their resolve to change on their own terms, and in doing so, became expert in the thing that matters most to their clients, namely their optimal performance. Already part of many personal training curricula worldwide, Dr Sugarman’s work on motivation in physical training and sport coaching settings is becoming the bible for those in the training community who want to drive growth in the industry by engaging more people in positive healthy behavior change. The first edition was a testing ground for the opinions of people I value most, and much feedback has been received and incorporated into this second edition. I have expanded on several themes whilst still maintaining the core values of the first edition.

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