From Art To Commerce (ebook)

From Art To Commerce (ebook)

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The odds of building and sustaining a career as an independent musician are better today than ever before. But creating great music is just the beginning. In order to succeed, you've got to sell it, too. That requires a skill set that doesn't come naturally to many artists, some of whom waste thousands of dollars in expenses—and generate only frustration—because they lack the information they need to work smarter. The good news is, you can learn to think like an entrepreneur. From recording and packaging to booking gigs and marketing yourself, you can hop on the road to success, or gallop farther along if you're already on your way, by cultivating your business acumen. That's where this workbook comes in. A comprehensive program created by Grammy-winning producer, manager and publicist Tamara Saviano and independent artist Rod Picott, From Art to Commerce demystifies the perplexing elements of the music business and teaches the entrepreneurial skills essential to building and maintaining a healthy career. You'll learn how to develop diverse revenue streams, control costs, maximize your music catalog and decide if and when to hire professional help. With this workbook, you'll empower yourself with the tools and information you need to make savvy decisions and thrive as an independent music-business professional. From Art to Commerce: A Workbook for Independent Musicians contains the following sections: Music Industry Overview: Is this house made of brick or straw? As artist-entrepreneurs, you know you need to create revenue streams for yourself that extend beyond old-school music biz practices. But it's still important to understand those practices—as well as new music industry models—so you can decide which elements might be adaptable for you. If you're offered a record deal, publishing contract or cash from an angel investor, you need to comprehend what each might mean to your career.

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EPub con DRM


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