Quicklet On Howard Schultz'S Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time (Cliffnotes-Like Book Summary And Analysis) (ebook)

Quicklet On Howard Schultz'S Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time (Cliffnotes-Like Book Summary And Analysis) (ebook)

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ABOUT THE BOOK Coffee without people is a theoretical construct. People without coffee are somewhat diminished as well.” Dave Olsen, as quoted by Howard Schultz The Starbucks story is a contemporary fairy tale beloved by investors and latte-lovers alike . Once upon a time, it goes, there was a charming little store near Seattle's Pike Place Market, with an old wooden counter and some coffee bins. A very few discriminating coffee drinkers bought their beans there. Ten years later, it was . . . well, five stores that sold high-quality bulk coffee beans to a few more discriminating coffee drinkers. Then Howard Schultz entered the picture. Today Starbucks has over 16,000 stores: But more than that, it's the very seat of coffee magic. Starbucks changed the way Americans talk about and experience coffee. And Howard Schultz is the wizard who made it happen. In Pour Your Heart into It, Schultz tells the story of how a unique business philosophy shaped Starbucks from the mid-'80s into the mid-'90s, transforming not only the coffee experience in America, but the business landscape as well. It's a philosophy built around a couple of core ideas:every business should “stand for something”—in this case, the uncompromising quality of the coffee, anda business can treat its employees with respect, and take care of its employees, and still be highly successful; and in fact, it's the only right way to succeed, according to Schultz. It's clear that Schultz hopes to inspire other corporate leaders with this book. It's less a prescription for success than an exhortation to corporate America: Hey, have a heart! Stop treating employees purely as an expense that detracts from the bottom line and start understanding that they are the business in a very real sense. A business that invests in its employees and treats them well will see them become enthusiastic “ambassadors.


Detalles del ebook
ISBN:
9781614646778
Editorial:
Hyperink
Formato:
EPub con DRM
Idioma:
Inglés
Género:
Literatura
Subgénero:
Cursos y Métodos de Aprendizaje

Referencia:

1614646778 |

EAN:

9781614646778