The Prisoner And The Penguin (ebook)

The Prisoner And The Penguin (ebook)

Autor:
Giles Lury
8,99
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Información

Envío y devoluciones

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.


Detalles del ebook
ISBN:
9781907794438
Editorial:
Lid Editorial Empresarial
Formato:
EPub con DRM
Idioma:
Inglés
Género:
Novela negra/policiaca
Subgénero:
Novela negra

Referencia:

1907794438 |

EAN:

9781907794438

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