Secret Formulas Of The Wizard Of Ads (ebook)

Secret Formulas Of The Wizard Of Ads (ebook)

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Awards: Wall Street Journal #1 Bestseller 1999 Business Book of the Year In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite! The Wizard’s secret formulas will show you: • How to find a champion to sell your ideas • Why targeting your market can be a big mistake • How to get customers to remember you • Why bankers think backwards • How to write miraculous ads • Why the brain contains 100,000 new worlds • Why being 'out of style’ can be profitable • How to hire wisely and fire compassionately • How success can send you to the poor house • How to remember what’s really important in life.


Detalles del ebook
ISBN:
9781932226096
Editorial:
BookBaby
Formato:
EPub con DRM
Idioma:
Inglés
Género:
Historia
Subgénero:
Historia Universal

Referencia:

1932226096 |

EAN:

9781932226096

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