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Omnichannel model

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Digitalisation is a cornerstone of the company's business plan, it’s a project that involves the entire Group.

This allows us to drive new business as part of our future strategy.

The interplay between the physical and online worlds has created versatile customers who are versed in multiple channels and switch between them depending on their needs at any given moment in time.

The merger of online and offline world

In September 2020, we launched a new app that melds the online and offline worlds so that they complement each other, unlocking new synergies by making the most of the advantages offered by each.

  • Our customers have access to over 1.7 million SKUs across all departments (fashion, sports goods, electronics, household goods, food, etc.); they can personalise their home page to suit their preferences and receive the offers of greatest interest to them.
  • Customers can search for items in forums or by scanning bar codes.
  • They can pay using the ECI store card from the app in just one click, or by scanning a QR code.
  • They can also shop in our stores and request home delivery from the app, or pay for parking in our retail establishments without having to stop by a pay station.

We have launched a flat-rate annual delivery fee (El Corte Inglés Plus) which also entitles customers to schedule delivery within a two-hour time slot.

All this opens the door to more personalised communication with digital users.

Omnichannel services

The synergies between the online and offline worlds have led the company to shore up three services:

Same-day delivery: online shopping and delivery within two hours or at the selected time, for over 300,000 SKUs in 54 cities in Spain.

Online shopping and curbside pickup at the chosen establishment.

In-store pick-up: Orders placed online but

Digitalisation in our business lines

Viajes El Corte Inglés proved highly capable of replacing major face-to-face conventions with large online events. The agreement sealed with Logitravel will expand online coverage to become a global benchmark in the travel sector.

Insurance Group continue to evolve in digitalisation and cybersecurity. In 2020, online sales increased by 144% in terms of new policy issuance. This growth was made possible by the digitalisation of almost our entire product range, a comprehensive revamp of our website, a redesign of the website members’ area to introduce improvements and new functionalities, and integration of the insurance offering with the new El Corte Inglés app.

 

The strong impulse of online commerce and the omnichannel strategy carried out by the Group have been the engine for the new logistics services business unit aimed at third parties, in which we are making steady progress.  SICOR Security has the most advanced technology in alarms and electronic security to offer comprehensive and personalized services for individuals and companies.

 

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