Descubre la versión beta de la nueva web de El Corte Inglés pulsando aquí.

Fundamentals of marketing (Tapa blanda)

Fundamentals of marketing (Tapa blanda)

Otras ofertas

51,3054-5%
Vendido por AG Libros
51,3054-5%
Vendido por IMOSVER
  • Producto con Envío GRATIS a España

    Excepto Click&Express. Solo para libros vendidos por El Corte Inglés.

  • 5% de descuento en todos nuestros títulos en papel, excepto libros de texto. Exclusivo online.

    Válido solo para libros vendidos directamente por El Corte Inglés

Información

Envío y devoluciones

Disponibilidad en Centros

This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book's website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer's environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.


Detalles del libro
ISBN:
9788436825435
Fecha de Lanzamiento:
29-agosto-2011
Editorial:
C.G.A. UNIVERSITARIO
Formato encuadernación:
Tapa blanda
Número de páginas:
448
Dimensiones:
24,5 x 19 cm
Idioma:
Inglés
Idioma original:
Castellano
Colección:
ECONOMÍA Y EMPRESA
Número de edición:
1
Género:
Empresa
Subgénero:
Marketing, Fundamentos y Tipos

Referencia:

006524424626 |

EAN:

9788436825435

Otros libros de MIGUEL SANTESMASES MESTRE.

ver todos