The Smarter Screen

The Smarter Screen

Autor:

BENARTZI, SHLOMO

19

Vendido por PENGUIN.

Añadir a la cesta+ info
Domicilio
Click & Collect
  • No disponible para recogida

Información

Envío y devoluciones

Proveedor

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we´re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: You´re more likely to add bacon to your pizza if you order online. If you read this book on a screen, you´re less likely to remember its content. You might buy an item just because it´s located in a screen hot spot, even if better options are available.


DETALLES DEL LIBRO
Editorial:
Penguin USA
ISBN:
9780143108757
Fecha de Edición:
7-febrero-2017
Idioma:
Inglés
Género:
Informática
Subgénero:
Informática

Referencia:

0143108757 |

EAN:

9780143108757