The Monchi method (Tapa blanda)

Monchi, recognized globally as a visionary in sports management, shares the insights, methodologies, and leadership principles that turned Sevilla FC into a European powerhouse. Far from a simple memoir, this book acts as a guide to the complexities of the transfer market, talent scouting, and team building. By examining his work in Seville and AS Roma, the narrative provides a deep dive into the business model of modern football, addressing key challenges such as data management, the handling of social media pressure, and the delicate art of long term strategic planning in professional sports.