El Corte Inglés becomes an official sponsor of Mercedes-Benz Fashion Week Madrid

El Corte Inglés reinforces its commitment to Spanish fashion by becoming an official sponsor of Mercedes-Benz Fashion Week Madrid, the catwalk that will be held from September 14 to 19, organised by IFEMA MADRID with the support of the Madrid City Council. This partnership highlights the joint commitment of both entities to promoting talent, creativity and growth in the sector.

The incorporation of El Corte Inglés represents a step forward in the evolution of Mercedes-Benz Fashion Week Madrid as the main platform for the promotion of fashion in our country and one of the leading events on the international calendar. Both organisations share the vision of supporting local talent, promoting the growth of Spanish brands and generating new opportunities to bring national creativity to an increasingly wide audience.

Thanks to this agreement, El Corte Inglés will contribute to enhancing the national and international visibility of the catwalk by developing high-level activations, experiences and synergies that will reinforce the positioning of Mercedes-Benz Fashion Week Madrid as a showcase for Spanish creative excellence.

As part of this collaboration, El Corte Inglés will launch the El Corte Inglés Award for Best Model, a new award that will recognise the person who has stood out the most for their projection, presence on the catwalk and ability to represent each collection with excellence.

With the partnership with El Corte Inglés, Mercedes-Benz Fashion Week Madrid continues to strengthen its ecosystem of strategic collaborators, adding one of the country's leading distribution and fashion companies to its mission of promoting talent, fostering innovation and continuing to consolidate the projection of Spanish fashion within and beyond our borders.