El Corte Inglés launches New pop-up with live music, gastronomy, experiences and more than 80 brands

NEW El Corte Inglés opens its pop-up in an experiential space outside the Castellana shopping centre with live music, gastronomy, experiences and more than 80 fashion, beauty, technology and sports brands. Adidas, Apple, Scalpers, Bimba y Lola, Lacoste, One Dilemma, Cold Culture, New Balance, Zadig & Voltaire and MAC Cosmetics are some of the wide variety of brands that can be found in this experiential space.

A pop up full of activities, open and designed for generation Z, a generation with which New El Corte Inglés has close ties because of its concept. Its gastronomic proposal features Divorare's Italian focaccias, NYB's hamburgers, Beata Pasta's renewed concept, Momo's kebabs, La Pecera's ice cream, East Crema's speciality coffee and Demasié's desserts and cookies.

The pop up will have live music organised in showcase sessions by artists such as Yoly Saa (28 May), Dollar Selmouni (29 May), Hermanos Martínez (30 May), Merino (31 May), Inazio and Gon Abril (8 June).

The space has different types of activities. The permanent activities include personalised engravings at Pandora; a free mobile phone case with the purchase of Noon garments; a free beach bag with the purchase of a Kalk bikini; and personalising trainers in the adidas space. All of these events are available until 8 June.

Over the next few weeks, various temporary activities will also take place at the pop up. In terms of beauty, there will be masterclasses by Face D (27 and 29 May and 5 June); skin analysis and treatments by Paula's Choice (27, 29, 30 and 31 May and 1, 6, 7 and 8 June); the make-up school session organised by MAC (27 May); and the masterclass with Xabier Rodrigues (30 May and 5 June). Additionally, SVR will hold a Solar Bar, a practical sun protection information session (29, 30 and 31 May).

The events will also feature Puma's presentation of the new LALIGA ball, which will include an appearance by Rayo Vallecano player Álvaro García and an exhibition of skills by football freestyler Joan Freestyle (27 May).

In terms of leisure and culture, writer Inma Rubiales will be signing books (1 June) and on 8 June there will be a biscuit showcooking and book signing with @bakerybynoelia.

In fashion, the swimwear firm Kalk will be customising garments and will hold workshops on colour and how to choose the bikini that best suits you (29 May). The shoe brand Clarks will have new charms to personalise footwear (29 and 30 May).

Sfera will hold a workshop with stylist Carla Poucar (1 June), Desigual will present its collection (3 June) and Green Coast will exhibit its collection (4 June). Scalpers will personalise garments from the Le Chiringuito capsule collection (5, 6 and 7 June) and Zadig&Voltaire will be giving away free tote bag embroidery for the purchase of two Zadig Fragances products (30 and 31 May and 6 June).

The Agatha brand will hold a piercing track session (30 May and 7 June) and GHD has organised a workshop with the company's educator Bárbara Lucena to teach self-styling for events (5 June).