New El Corte Inglés becomes the new official sponsor of Boombastic Festival
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Culture, Sport & Entertaiment
- For the first time, Boombastic, a festival closely linked to the Generation Z community, will have New El Corte Inglés as the official sponsor of its three musical events, which will take place in Gran Canaria, Asturias and the Costa del Sol. The New concept targets this Gen Z that rewrites the codes of cosmetics, fashion, technology and sport.
- New encompasses the brands and products that surround this generation.
For the first time, New El Corte Inglés becomes the official sponsor of the three musical events of Boombastic that will take place in Gran Canaria, Asturias and the Costa del Sol between June and July.
This Festival is closely linked to the Generation Z community and it is precisely the New concept —with a fresh, optimistic and energetic attitude— that targets this Gen Z, which rewrites the codes of the cosmetics, fashion, technology and sport. New encompasses the brands and products that surround this generation.
New El Corte Inglés joins this experience with Boombastic in events that connect the largest Gen Z community with music in three locations that have reached daily capacities ranging from 25,000 in Gran Canaria, 30,000 on the Costa del Sol and 60,000 in Asturias in the last edition.
The first date of the 4th edition of the Boombastic Festival will be in Gran Canaria on 20 and 21 June; the second in Asturias, from 17 to 19 July and the third on the Costa del Sol, from 24 to 26 July. New El Corte Inglés will be present at all the festivals. As well as being featured on Boombastic TV x Vaya Vaina & Anthonyby10 by New.
El Corte Inglés will sell tickets for the three Boombastic dates with a 30% discount at all its physical channels: shopping centres, El Corte Inglés Travel Agencies, as well as the online channel with El Corte Inglés web and app.