NEW El Corte Inglés opens La Plaza NEW with music, food, gifts and experiences
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Culture, Sport & Entertaiment Innovation and omnichannel
- NEW El Corte Inglés presents its "The sky's the limit" campaign with María Becerra, Pablo Gavi, Olivia Bay, Begoña Vargas and Ralphie Choo.
- To mark this occasion, NEW El Corte Inglés has organised an experiential environment dedicated to Gen Z combining music, food and different experiences.
- La Plaza NEW will have a varied programme from 19 to 21 June: NEW Urban Session with DJs, freestyle battles and performances by Xavibo or DJ Kiddo; NEW Summer Sessio, with performances by artists such as 84, Álvaro de Luna or Juan Magán; and The Big Closing as the final touch full of surprises.
To celebrate the arrival of its new campaign, NEW El Corte Inglés presents La Plaza NEW, an experiential environment that combines culture, shows, food and a range of activities. Scheduled for 19, 20 and 21 June at El Corte Inglés Castellana, the company presents a selection of products and experiences designed for young people: assorted food trucks, a concept store with the most popular brands among Gen Z, artists from the current music scene and activities in collaboration with various brands.
María Becerra, Olivia Bay, Pablo Gavi, Begoña Vargas and Ralphie Choo are the stars of the NEW El Corte Inglés campaign "The sky’s the limit". In the ad, they free themselves of their fears and limitations, discovering from a rooftop that the sky is their true limit.
Food, concept store and brand spaces
The company has prepared a range of food options for these three days with 5 food trucks. You can enjoy Vicio smashburgers, authentic Italian food by Beata Pasta, the unique entrecôte roll with chips from Café de París, Divorare focaccias and Greek food from Dionisios. La Plaza NEW will also have an El Corte Inglés Supermarket full of snacks and other products, including Gen Z favourites like Krispy Kreme donuts.
A NEW Concept Store has also been set up with a selection of fashion (One Dilemma, Yuxus, Levis, Sfera, Green Coast, Crocs, Havaianas, etc.), sports (Nike, Under Armour, Adidas, New Balance, Hoka, Converse, Salomon, etc.), jewellery and watches (G-Shock, UNOde50 and Swarovski), beauty and fragrances offering the basics and new products (Charlotte Tilbury, Born in Roma, Euphoria, NYX, Meisani, etc.), toys and collector’s items (Bratz, Hellofun), as well as books, records and other cultural products.
La Plaza NEW also features various brand spaces that have organised activities and experiences. For example, you can customise a cup from the new Stanley collection, take part in a Nike challenge, go home with a new Aristocrazy piercing, try the limited edition Dyson Ceramic Apricot & Topaz, try out the Samsung Galaxy S26 Ultra and its artificial intelligence, or take part in a game to try the new Yuzz drink. Other experiences will be available at the Charlotte Tilbury, Paula's Choice and Bratz spaces.
La Plaza NEW opening hours and schedule
From 19 to 21 June, starting at 1 pm, you can enjoy food trucks, the concept store and brand spaces, as well as a packed cultural programme every day.
Friday 19 June will see the NEW Urban Session. To start the day, Nike has organised ground training from 10 am to 12 pm (prior registration required) to the beat of DJ Color del Sol. The urban festival will take place in the afternoon, from 4 pm to 11 pm, with freestyle battles and showcases by Xavibo and Dollar Selmouni. Finally, day one will end with a session by DJ Kiddo.
On Saturday 20, La Plaza NEW will host NEW Summer Session with artists such as Depol, 84, Samuraï, Álvaro de Luna, Inazio or Juan Magan performing some of their hits between 4 pm and 11.30 pm. To attend this summer festival, you must register free of charge on the El Corte Inglés events website or click directly on this link.
The event will end on Sunday 21 with The Big Closing, the last chance to enjoy this exclusive space. From 4 pm to 10 pm, La Plaza NEW will show broadcast the World Cup match between Spain and Saudi Arabia on a giant screen, with a performance by a surprise artist and session by Dj Nano.